Guatemala Javier Martinez and Mexico La Concordia
Who out there has heard of The Myth of Sisyphus, the essay by Albert Camus? In this essay, he reflects on the Greek legend of Sisyphus, who is condemned to pushing a boulder up a mountain, just for it to roll back down and do it again for all of eternity. In Camus’ interpretation, despite the repetition, Sisyphus should be stoked on life and enjoy the process.
When we buy coffee from the same producers each year, I always think of Sisyphus.
In the same way that Sisyphus rolls that boulder back up the mountain over and over, we buy, roast up, and enjoy Javier Martinez’s coffee year after year. However, there are some pretty significant differences between our situation and that of Sisyphus.
To start, we are in no way condemned. Far from it actually! Rather, we are genuinely lucky and grateful for the opportunity to buy coffee from Javier Martinez each year. (Shout out Shared Source for facilitating this relationship!)
Another big difference between D-dub and Sisyphus is that while the act of rolling a boulder up a mountain for eternity is debatably not that cool, coffee on the other hand is obviously one of the best things in the world.
So, ya, my analogy is kinda faulty. But at the end of the day (eternity?) I’m writing to inform you that we have just launched one of our returning faves: Guatemala Javier Martinez, along with a tasty new coffee called Mexico La Concordia.
These are some solid additions to our coffee lineup. We hope you love them, even more so than Camus believes that Sisyphus should love rolling that boulder up that mountain.
Until next time,
-Joey Dolin, Roastery Manager